Looking to beef up your mojo this holiday season?Burger King Corp. may have just the thing. The home of
the Whopper has launched a new men's body spray called
"Flame." The company describes the spray as "the scent
of seduction with a hint of flame-broiled meat."
The fragrance is on sale at New York City retailer Ricky's
NYC in stores and online for a limited time for $3.99.
Burger King is marketing the product through a Web site
featuring a photo of its King character reclining fireside
and naked but for an animal fur strategically placed to
not offend.
The marketing ploy is the latest in a string of viral ad
campaigns by the company. Burger King is also in the midst
of its Whopper Virgins campaign that features a taste test
with fast-food "virgins" pitting the Whopper against
McDonald's Corp.'s Big Mac.
Burger King Holdings Inc. shares rose 15 cents to close at $20.53.